Courses don't sleep. But that's the point.

The answer is simple. The execution is not. 

One of my kids makes cash on the side delivering drinks and food. His goal is to rake in an extra $1,000 a month. 

"What's your plan for pulling that off?" I asked him. 

"I'll be working 90 minutes a day." 

"But you get paid per delivery, not for how many hours you drive," I challenged. 

"Yes." He smiled. 

He knew where I was headed, so he quickly intercepted what I was about to say: 

"Instead of making my time in the car my threshold, I need to make my minimum number of deliveries my threshold." 

"That's my man!" I laughed. 

The 9 to 5er says, "Put in the hours." They like being paid for their time which is why statically very few 9 to 5ers create real wealth. 

The business owner says, "Don't stop until you've delivered a minimum number of results." 

They focus on the outcome. And that is because they prefer to be paid for the value they bring, not the time they put in. 

If you are only paid when you put in time, then you cap your earnings when the sun sets or you're about to collapse from exhaustion.

But when you are paid for your value, there is no earnings cap. 

Every year you can make more because you build assets--something outside of yourself, something that does not require your presence in order to be paid. 

That's one of many reasons I train men of faith to build a course. It's an asset. It makes money whether or not you are working. 

Build it once. Sell it thousands of times. 

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