How to Make 7 Figures Selling Your Course (Without Spending a Dime on Ads)

I started mine with ten cents.
Yes. A dime.

I didn’t have a team.
No viral TikToks.
No Google Ads.
No Vayner-style content calendar.

Yes that little seed turned into a course business valued at $50 million.

So no — you don’t need to dance on TikTok or burn cash on Facebook ads.
What you do need is a system. A simple, proven one.

Let’s break it down:

Step 1: Turn Your Expertise Into a Course

You don’t need a PhD. You just need three qualifiers:

1. You love it

2. You’re good at it

3. People are hungry for it

That’s the triple threat every course needs.

Now take your topic and break it down into big wins — the core milestones your students need. Each “win” becomes a module. Then break those modules into actionable steps.

Here’s how we do it inside Craftsmen:

• The Heart Conditioner: Shift your mindset. Become the Craftsman.

• Find Your Hyperniche: The more specific, the more magnetic.

• Craft Your Showstopper: The offer that stops people mid-scroll.

• Win Your First Clients: Yes, before the course is even finished.

• Build Your Course Prototype: Think MVP, not masterpiece.

• Create Your Offer: More than just a price tag — it’s a value stack.

• Set Up Your Funnel: Simple. No tech wizardry required.

• Make Money: Finally. The transaction. But it’s really transformation.

If you get this right, you’re not just selling a course — you’re selling outcomes.

Step 2: Create an Irresistible Offer

Your course is the steak.
Your offer is the sizzle.

Here’s how to make it mouthwatering:

🍔 Stack the Value

Break your course into individual parts. These are your offer elements.

Each one should obliterate a specific objection someone has about buying.

“I’m not ready yet.” ← Add a Quickstart Guide
“What if I fail?” ← Add weekly coaching or support
“I don’t have time.” ← Add a fast-track version
“What if it doesn’t work?” ← Offer a 14-day guarantee

🗣️ Share Stories

If you’ve got testimonials, use them. If you don’t — use your story.
You are your first case study.

One of my clients once said:

“I’m worried about competing with Dave Ramsey.”

You don’t need to be Dave. You need to be you — and you need to be helpful.

⚠️ Add Scarcity & Urgency

• Urgency: “Price doubles in 24 hours.”

• Scarcity: “Only 8 spots left.”

• Risk Reversal: “14-day, no-questions-asked refund.”

Make the decision easy.

Step 3: Launch Imperfectly

Here’s what I tell every Craftsmen client:
You can get your first 15 clients using nothing but your phone.

No ads.
No video.
Just texting real people.

Stop trying to be perfect. You don’t need a cinematic trailer or a funnel that looks like it came from a NASA lab.

Just launch it.

Real feedback only comes from real customers.
And you don’t get customers until you launch.

So hit “go.” Then tweak as you grow.

Step 4: Make Excellent Content (But Don’t Overthink It)

Here’s the rhythm:

1. Make – Post YouTube videos on your topic. Teach. Show up.

2. Document – Don’t overproduce. Just show what you’re learning and doing.

3. Invite – Every video should offer something free: “Join my email list for more.”

4. Offer – After a few months of consistent value, drop your offer like a mic.

Content builds trust. Trust builds sales.

Final Word: Focus on Outcomes, Not Optics

At the end of the day, no one cares about your branding, funnel software, or how smooth your camera transitions are.

They care about one thing:
Can you help them get the result they want?

If you can, and you follow these 4 steps, you won’t need a massive ad budget or influencer status.

You’ll just need a system.
And that dime in your pocket?
It’s more than enough to start.