I Risked $8,000 to Test Myself. Then this Happened

Apr 18, 2025

I'll call him “Isaiah.” He applied for Craftsmen today. 

I'll call him “Isaiah.” He applied for Craftsmen today. 

On the form I ask why he wants me to show him how to make money while changing lives. 

He responded: "Having known Seth since 2016 as a member of JOD, I learned the FBA business model from him. Now, I generate millions of dollars annually with healthy profits, allowing me to live a life of freedom..."

How could two different people take the exact same training, and one make millions resulting in a life of freedom, and the other zero? 

It’s for the same reason George W. Bush became president while Kenneth McDuff—who had the same 24 hours and lived in the same country and state—turned into a convicted serial killer who was executed.

It reminds me of the two brothers. 

Both grew up with a drunkard father. One became a drunkard just like his dad and ended up homeless. The other never touched a bottle and ended up with a beautiful wife and children and launched a lucrative career. 

Both brothers had the same drunkard dad. So what made the difference?

One believed that he was doomed to be like his dad. The other believed that he could be the very opposite. Both brothers lived out their core beliefs. 

A single belief can change the course of your life. The disciples of Jesus went from terrified men, running from the temple guards, to bold preachers who were murdered for their faith in Jesus. What shifted? Their belief. They had witnessed Jesus alive after his brutal death. 

So I have a question for you: Do you actually believe that you can do it? 

Isaiah believed. And he made millions.

"But Seth, how can I know if I really believe?" 

Here’s how: Set your life up so that not following through will cost you something precious.

This happened to me when I built my first course. 

When I launched, I had no sales.

I tried everything. Funnels, organic marketing, ads. Tweaking the landing page. Changing my header. Sending emails. 

I spent hundreds of hours trying and failing.

And then I heard about this crazy guy from New Zealand, Sam Ovens, who started in his parent's garage and built his consulting business to $80m.

I knew I needed to buy his consultation program. But I kept putting it off, month after month. 

Finally, I came to the realization that I can keep thinking and planning forever, but nothing will change until I commit.

And that's when I made a decision: I am buying Sam Oven's program to force myself to commit.

So I did. It cost me $8,000. 

And that $8,000 was the best expense I ever made. 

Not because of Sam Ovens content. It was great content but it turned out I already knew over 80% of it.

It was because the sacrifice of $8 grand made the loss too great if I didn’t follow through. 

And that is when I broke the $100,000 barrier over the next 90 days. 

Everything in life worth achieving is going to cost you something. Achieving yours and my eternal forgiveness cost Jesus His very life. 

You cannot build a business without sacrifice. 

Only one question remains: do you believe you can do it?