Want to Build a Business? Cool. But... Why?

You might say: “Uh, Seth, financial freedom. Passive income. Time with family. Maybe a decent espresso machine.”

Totally fair. But I’m going to push a little deeper.

Is it just about money?
Is it just the thrill of being one of the successful ones?

Because if that’s it… you’re gonna burn out faster than a scented candle at a youth retreat.

What’s Driving You (No, Not Your Tesla)

See, when everything’s falling apart — when your Stripe account freezes, your funnel breaks, and your team thinks “workflow” is a kind of coffee — you’ll need something deeper than, “I just wanna be rich.”

Money’s cool.
But money is temporary.
(So is your 7-figure ClickFunnels plaque. Sorry.)

What’s lasting?
Impact.

If you build your business to help real people, you’ll find fuel in places most people run out of gas.
You’ll push through discouragement, through doubt, through those moments when you wonder if you should just go sell socks on Etsy instead.

Don’t Hang Your Hat on “I Gotta Make Money”

I’ve seen businesses that make zero financial sense survive longer than overpriced kombucha brands.
Why?
Because the founder wasn’t just chasing cash — he was chasing purpose.

His “why” was people.
Not just profit.
And ironically, those are the businesses that end up making the most money anyway.
Go figure.

Paul, Timothy, and the Chain of Impact

Let’s rewind 2,000 years.
There’s this guy named Paul — ex-persecutor turned apostle — and he writes to the young pastor Timothy:

"The things which you have heard from me in the presence of many witnesses, entrust these to faithful men who will be able to teach others also." (2 Timothy 2:2)

Boom.
Four generations of impact.
Paul → Timothy → Faithful Men → Others.

He wasn’t building the “Paul Empire™.”
He was building something bigger.
And that’s why we’re still talking about him while half of last year’s influencers are doing crypto rehab.

Legacy Isn’t About You

Look — Martin Luther didn’t start a Reformation because he wanted likes on his Wittenberg post.
Martin Luther King Jr. wasn’t grinding speeches to build his “MLK brand.”
They were building something bigger than themselves.

And guess what?
That’s why people remember them.

You chase legacy — you disappear.
You chase impact — you leave legacy behind without trying.

The 9,000 Year Question

A close friend loves to ask, “What you’re doing — will it matter 9,000 years from now?”

Most of the stuff we obsess over won’t matter next Tuesday, let alone in a few millennia.
But if you're building something to serve others, to glorify God, to outlive your bank account?
Now we’re talking eternal ROI.

So... Why Are You Doing This Again?

If your business is just about you, your ego will collapse under the first storm.
But if it’s about serving others, honoring God, and making a difference that lasts?

You’ll have grit.
You’ll have peace.
And yeah… you’ll probably make a lot money too.

Just don’t build it for your glory.
Build it for His.

And when you do... you’ll never regret it.